Save Nitr0 Campaign
Save Nitr0 was a campaign involving fans working together to save the professional CSGO player Nitr0 from the pesky chicken who has kidnapped Nitr0 and taken him hostage. Fans must come together to solve a weeks worth of clues and riddles in order to defuse a bomb located in a mystery location before it is too late!
It all starts with a direction
Asset Breakdown
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Twitter, Facebook, Instagram posts.
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Sponsored posts for Twitter, Facebook, and Instagram to drive new fans to participate.
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Twitter, Facebook, and YouTube banners and profile pictures for the event.
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This is where we host the event. Assets included various icons, a homepage, reward images, prizing images, and various clue images as fans solved clues, including a spot the difference game…have fun below!
We kicked off the announcement with a cryptic message from the bomb toting chicken himself, alerting fans that he has kidnapped the beloved Nitr0, and fans must sign up to take part on the Liquid+ website.
Shortly after, fans received a text message from Nitr0 giving the first hint to save him. Fans must begin searching for the code to disarm the bomb. Problem is, the numbers are scattered about on a famous CSGO map, Inferno! Play along, if you dare!
The Announcement & First Clue
Following the Clues
As the days went on, more clues were released to the fans to solve the code, disarm the bomb, and save Nitr0. The second clue was a simple spot the hidden letters game. Feel free to enlarge the photo and try yourself! Third, we introduced a very challenging spot the difference game. As some breezed through with the eyesight of an owl, others struggled a bit to gather the clues. Although challenging, many fans worked together to ensure they have the right bomb code. If not, Nitr0 will remain on Inferno in the hands of the evil chicken! Think you can spot the differences yourself? I’ve added an answer key to the bottom of the page. No cheating!!
How to Play
Within the two photos below, there are differences in objects on the map, elements, changed, removed, added, etc. Spot all the differences, and the total number of differences you were able to spot are the final two missing numbers to disarm the bomb and save Nitr0!
Social Media Coverage
Throughout the campaign, strong marketing was a must. We ran paid media ads (sponsored posts) across Facebook and Twitter. As mentioned in the asset breakdown panel, we also tackled Twitter and Facebook banners, as well as profile pictures.
Liquid+
Liquid+ is one of my favorite parts of this project. This is the “main hub” so to speak, where fans will interact, submit their clues, and track their progress. Assets for this include a background for the main event, reward images, icons, and an achievement icon.
What is Liquid+?
Liquid+ is a community based site where fans can gain points for watching streams, taking part in events, and more. Those points can then be redeemed in a store for physical goods such as t-shirts, posters, signed jerseys, etc.
