Honda Vehicle Wraps
Through a Honda and Team Liquid partnership, I was tasked with creating vehicle wraps for the last few years, with a new vehicle each year. Check out the process below!
The Design Process
Initial Discussion
Concepts
Photorealistic Mockups
Final Photos & Videos
Real World Products
Initial Discussions
When starting to brainstorm the car wrap, I often spend hours looking at photos of the car before doing anything design-wise. I study the natural body-lines, fender flairs, and ways to make a design work with the overall shapes of the car.
Concepts
After the initial brainstorming, it’s time to start the design process! I head over to Adobe Illustrator to begin on the concepts. Listed here are the final concepts created for the three cars before sending off to the wrap / detailing company.
Photorealistic Mockups
After the base designs are to a point I am happy, I head over to Photoshop to give the renders some life. Although the concepts above portray a nice picture of the overall design, nothing quite beats real world applications. Having a sense for how the wrap will look on the car in natural lighting and in the real world is vital, as it allows the marketing teams from Honda and Team Liquid to gain a better picture of what the final product will look like.
Final Car Wraps
Below are collections of the final car wraps from over the years, and a collection of commercials featuring the car! Models include a Civic Sport, HRV Sport, and CRV Sport.
Commercials
Honda also shot many commercials featuring the cars for television, streaming sites, and more. Check those out below!
Real-World Products
Recently, Honda and I designed a T-shirt around the new HRV and Civic! This t-shirt was designed to be sold at TwitchCon for 2023. There was also a matchbox car that was created to be given out at the League of Legends Championship for 2022! Luckily, one of my good friends on social media snagged me one knowing I would love to have a model.
